Briq’s Soft Serve – Wausau
1605 Merrill Avenue, Wausau, WI 54401
Briq’s Soft Serve serves soft-serve ice cream and frozen custard. It is known for its One-Pound Cone and also lists sundaes, shakes, malts and banana splits.
Best for: soft serve
Wausau, Wisconsin · Published by Emberlight Studios
Updated October 2026 · 8 places · Wausau
Quick answer
Our top picks are Briq’s Soft Serve – Wausau, Briq’s Soft Serve – Rib Mountain and Sweets on 3rd.
These Wausau, Wisconsin, spots serve ice cream or other desserts, and are listed at street addresses within Wausau. The descriptions stick to features reported by each venue or an official local or state listing.

1605 Merrill Avenue, Wausau, WI 54401
Briq’s Soft Serve serves soft-serve ice cream and frozen custard. It is known for its One-Pound Cone and also lists sundaes, shakes, malts and banana splits.
Best for: soft serve
4905 Tulip Court, Wausau, WI 54401
Briq’s Soft Serve serves soft-serve ice cream and frozen custard. Its listed offerings include cones, sundaes, shakes and banana splits.
Best for: soft serve
615 N 3rd St, Wausau, WI 54403
Sweets on 3rd is a downtown coffee and sweets shop. It serves premium hand-scooped ice cream, locally roasted coffee and hand-dipped chocolates.
Best for: ice cream and chocolates
1015 North 6th Street, Wausau, WI 54403
Sweet Lola’s is a cupcakery and bakeshop offering gourmet cupcakes, custom cakes, pies and specialty desserts. It also carries 16 flavors of KEMPS ice cream.
Best for: cupcakes and ice cream
110 Clark Street, Wausau, WI 54401
Caked It is a bakery that sells cupcakes, cookies, ice cream and dessert cups. Its website says it offers more than 25 cupcake flavors daily and makes custom cakes.
Best for: cupcakes and ice cream
110 W Bridge St, Wausau, WI 54401
Baskin-Robbins sells ice cream, frozen beverages and cakes at this Wausau location. The location page lists its address and ice cream cakes.
Best for: ice cream and frozen beverages
108 2nd Ave, Wausau, WI 54403
Sugar ’n Spice Cheesecakes & Coffee makes cheesecakes and serves coffee. The Greater Wausau Chamber listing identifies it as a cheesecake provider and gives its Wausau address.
Best for: cheesecake
1938 Grand Ave, Wausau, WI 54403
Dairy Queen serves soft-serve ice cream and signature shakes. The Wausau listing gives its address and describes it as a frozen-treat shop.
Best for: soft-serve and shakes